Creativity

Creativity is described as one of the best idea’s the mind has to offer.  In order for anything to be successful, creativity has to occur.  It is the ability to create ideas, products or services different from everyone else or so it seems. New media allows for creativity to happen for people or companies to differentiate their product and make them unique in order for their idea, product, or services to succeed.

In the article “Disney Tolerates a Rap Parody of Its Critters. But Why?” by Brooks Barnes, it talks about people on YouTube using the song “Crank That (Solja Boy)” and using Disney characters and cartoons to replace the video of the characters doing the dance instead of the rapper.  The medium of YouTube enables people to mess around and post videos with all sorts of creativity.  YouTube in a way is one of the biggest media in the world for people which allows members to post videos about anything. The fact that most of the videos created has not been taken down by Disney's copyright infringement means that it might help by promoting the company for them in a way. 

In the article Twitter Serves Up Ideas from Its Followers” by Claire Cain Miller, it talks about how big and small companies monitor Twitter to see what the customers like and what they want to change.  Social networking websites like Twitter allows for new media to foster creativity. These companies that monitor the websites is able to see what customers want and they adapt to the majority of their needs. That is where creativity needs to come in, in order for the company to do well they need to grab most of the majority to use their products or services.